Great Design Manifesto
Great design starts with deep listening. Listening means focusing your attention on someone else’s intention.
Great design is choosing to do the right thing, especially when no one is looking.
Great design is always the result of a collaboration between two or more humans.
Great design is meaningful. Meaning is created when a connection is made.
Great design contributes to the greater good, including the clients and their target audience.
Great designers don’t compete with one another.
Great design is ultimately providing people with an invitation to celebrate who they are.
Great design lasts forever.
Great design is choosing to do the right thing, especially when no one is looking.
Great design is always the result of a collaboration between two or more humans.
Great design is meaningful. Meaning is created when a connection is made.
Great design contributes to the greater good, including the clients and their target audience.
Great designers don’t compete with one another.
Great design is ultimately providing people with an invitation to celebrate who they are.
Great design lasts forever.