Packaging became a quiet calendar: simple sachets, each numbered and color‑coded, guide users through their 28‑day journey. This sequence reflects the brand’s mission to “bring diversity back into your gut”, and the subtle differences in tone and graphic detail hint at the changing blends inside. Online, the identity expands into modular components and a clear grid; typography and art direction give space for both line‑work precision and vibrant, abstract imagery. Social posts and motion guidelines translate the same system into typographic stories and photography‑led narratives, extending the brand’s voice beyond the package and screen.