Edan Esinly

Design and Art Direction

Edan Esinly

Design and Art Direction

Whisl

2021

Brand Identity
Packaging Design

Canopy Growth, a world-leading diversified cannabis, hemp, and vaporization company approached Aruliden with a challenge—to elevate CBD and make it an affordable part of a daily wellness ritual. Over the course of two years, we worked with Canopy Growth to build a brand that delivers the benefits of CBD through an approachable visual identity, supporting graphic language and a custom-designed vaporizer with an interchangeable pod system.