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Great design thinks before it speaks. Begin by listenting. Follow with a thorough research. Brainstorm. Share ideas.
Great design = empathy.
Great design contributes to the greater good, (that includes the clients and their target audience).
Great design only competes with itself.
Great design is doing the right thing, especially when no one’s looking.
Great design is the result of collaboration (between designers and their clients; designers and their colleagues; designers and other designers; etc.)
Great design is ultimately providing all people with an opportunity to celebrate themselves.