Great Design Manifesto


Great design starts with deep listening. Listening = focusing your attention on someone else’s intention.

Great design is choosing to do the right thing, especially when nobody’s looking.

Great design is always the result of a collaboration between two or more people.

Great design is meaningful. Meaning is created when a new connection is made.

Great design contributes to the greater good.

Great designers support each other.

Great design gives people permission to celebrate who they are.

Great design lasts forever.