Edan Esinly

Design and Art Direction

Edan Esinly

Design and Art Direction

Google Tour Creator

2018

Brand Identity
Google offers a multitude of products that bridge the digital and physical worlds. I helped the AR & VR team rethink their overall brand architecture and intentionally target different audiences with different needs. From digital creators to educators and app developers - it’s now easier for anyone to find exactly what they’re looking for. We laid the foundation for an intuitive, user friendly, one-stop portal as well as a scalable visual strategy that brings clarity to the product portfolio, while staying true to the spirit of the Google masterbrand.